The More I Know, the More I'm Not Sure: The Case of Consumer Perceptions of Genetically Modified Food
Year Presented: 2004
Phillips, D. M., Hallman, W. K., & Bhajian, P. (June 15, 2004). The more I know, the more I'm not sure: The case of consumer perceptions of genetically modified food. Paper presented at the European Applied Business Research Conference, Edinburgh, Scotland. *Winner of Best Paper Award.