Rutgers New Jersey Agricultural Experiment Station [Food Policy Research]

Project Details

Assessing Americans' Awareness and Perceptions of the 2003 Mad Cow Case

Research Team: William Hallman, Brian Schilling, and Calum Turvey

Project Duration: 12/2003 to 6/2004

This project assessed public awareness, knowledge, and reaction to the discovery of the first documented U.S. case of bovine spongiform encephalopathy ("mad cow disease") in a Washington dairy cow in December 2003. Findings are based on a survey conducted in January 2004 with a national probability sample of 1,001 adults in the continental United States.

Contact: William Hallman


Food Policy Institute Research Reports

Research Abstracts (Journal)


Useful Links