Food Handling, Consumption, Knowledge, Attitudes, and Behaviors of Young Adults and the Impact of a Food Safety Social Marketing Campaign
Research Team: Carol Byrd-Bredbenner
Project Duration: 9/2006 to 9/2008
This project will investigate obstacles to adopting safe food handling and consumption behaviors encountered by consumer groups who mishandle food, and will examine the impact and relative demographic characteristics, food safety knowledge and psychosocial factors to food handling and consumption practices. As a result, recommendations for food safety education interventions will be developed to provide undergraduate course instructional materials to assess their impact on student knowledge, attitudes, and intended behaviors. The validity of these recommendations will be tested through a social marketing campaign, implemented and evaluated on 10 college campuses, which will motivate this study’s audience to change their behaviors.
Funding Agency: USDA - National Integrated Food Safety Initiative
Contact: Carol Byrd-Bredbenner