Measuring the Impact of Jersey Fresh Promotion in Farm Returns
Research Team: Adesoji, Adelaja, Rodolfo Nayga, Jr., and Brian Schilling
Project Duration: Research Ongoing
This study uses regression analysis to isolate and measure the impact of the New Jersey Department of Agriculture's Jersey Fresh promotional program, established in 1984, on statewide farm revenues. The public return on investment is also estimated vis-à-vis the program's impact on public revenues (tax dollars).