Rutgers New Jersey Agricultural Experiment Station [Food Policy Research]

Project Details

Measuring the Impact of Jersey Fresh Promotion in Farm Returns

Research Team: Adesoji, Adelaja, Rodolfo Nayga, Jr., and Brian Schilling

Project Duration: Research Ongoing

This study uses regression analysis to isolate and measure the impact of the New Jersey Department of Agriculture's Jersey Fresh promotional program, established in 1984, on statewide farm revenues. The public return on investment is also estimated vis--vis the program's impact on public revenues (tax dollars).


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