Project Details

Measuring the Impact of Jersey Fresh Promotion in Farm Returns

Research Team: Adesoji, Adelaja, Rodolfo Nayga, Jr., and Brian Schilling

Project Duration: Research Ongoing

This study uses regression analysis to isolate and measure the impact of the New Jersey Department of Agriculture's Jersey Fresh promotional program, established in 1984, on statewide farm revenues. The public return on investment is also estimated vis-à-vis the program's impact on public revenues (tax dollars).

Presentations

• Returns to the Jersey Fresh Program

Other Research Reports

• Returns to the Jersey Fresh Promotional Program: An Economic Analysis of the Effects of Promotion Expenditures on Agricultural Cash Receipts in New Jersey

Useful Links

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Last Updated: 01/20/2009, foodpolicy@njaes.rutgers.edu