Rutgers New Jersey Agricultural Experiment Station [Food Policy Research]

Project Details

Measuring the Impact of Jersey Fresh Promotion in Farm Returns: Revisited

Research Team: Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Logan Brown, and Venkata Puduri

Project Duration: 9/2003 to 4/2004

This study updates the 1994 Jersey Fresh program impact assessment, measuring the economic impact of state promotion on aggregate New Jersey farm cash receipts and tax revenue. The econometric analysis is focused on the returns generated in the fruit and vegetable sectors. IMPLAN analysis is used to estimate the "ripple" effects of Jersey Fresh promotion across the New Jersey economy.

Contact: Brian Schilling

Food Policy Institute Research Reports

Research Abstracts (Journal)

Papers Presented at Professional Conferences and Meetings

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