Measuring the Impact of Jersey Fresh Promotion in Farm Returns: Revisited
Research Team: Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Logan Brown, and Venkata Puduri
Project Duration: 9/2003 to 4/2004
This study updates the 1994 Jersey Fresh program impact assessment, measuring the economic impact of state promotion on aggregate New Jersey farm cash receipts and tax revenue. The econometric analysis is focused on the returns generated in the fruit and vegetable sectors. IMPLAN analysis is used to estimate the "ripple" effects of Jersey Fresh promotion across the New Jersey economy.
Contact: Brian Schilling
Food Policy Institute Research Reports
- Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey