Rutgers New Jersey Agricultural Experiment Station [Food Policy Research]

Project Details

Consumer Perception and Understanding of Food Biotechnology in the United States

Research Team: William Hallman, et al

Project Duration: 9/2001 to 9/2006

The goal of this project is to develop a multi-disciplinary understanding of the bases for public awareness, perceptions, and acceptance of, food biotechnology in the U.S. A series of national surveys was performed to assess and monitor American consumer knowledge, awareness and perceptions of food biotechnology. The knowledge generated through this program will aid companies and the agricultural community in their understanding of factors driving consumer attitudes toward food biotechnology; inform policy makers of the concerns and needs of consumers; and, help in the design and delivery of appropriate educational and outreach materials.

Funding Agency: USDA - Initiative for Future Agriculture and Food Systems (IFAFS)

Contact: William Hallman


Food Policy Institute Research Reports

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Non-Peer-Reviewed Journal Articles

Research Abstracts (Journal)


Book Chapters

Papers Presented at Professional Conferences and Meetings

Other Research Reports



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