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Adelaja, A. O., Nayga, R. M., Jr., & Schilling, B. J. (1994). Returns to the Jersey Fresh promotional program: An economic analysis of the effects of promotion expenditures on agricultural cash receipts in New Jersey. (NJAES Publication No. SR-02134-1-94). New Brunswick: Rutgers, the State University of New Jersey, New Jersey Agricultural Experiment Station.