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Returns to the Jersey Fresh Promotional Program: The Impacts of Promotional Expenditures on Farm Cash Receipts in New Jersey

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Author(s): Ramu Govindasamy, Brian Schilling, Kevin Sullivan, Calum Turvey, Karen Brown, and Venkata Puduri

Published: 2004

Govindasamy, R., Schilling, B., Sullivan, K., Turvey, C., Brown, L & Puduri, V. (2004, March). Returns to the Jersey Fresh promotional program: The impacts of promotional expenditures on farm cash receipts in New Jersey. New Brunswick: Rutgers, the State University of New Jersey, Food Policy Institute and Department of Agricultural, Food and Resource Economics