The More I Know, the More I'm Not Sure: The Case of Consumer Perceptions of Genetically Modified Food

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Presenter(s): Diane Phillips, William K. Hallman

Year Presented: 2004

Phillips, D. M., Hallman, W. K., & Bhajian, P. (June 15, 2004). The more I know, the more I'm not sure: The case of consumer perceptions of genetically modified food. Paper presented at the European Applied Business Research Conference, Edinburgh, Scotland. *Winner of Best Paper Award.