Food safety risk perceptions as a tool for market segmentation: The U.S. poultry meat market

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Presenter(s): Onyango, B., Rimal, A., Miljkovia, D., & Hallman, W.

Year Presented: 2009

Onyango, B., Rimal, A., Miljkovia, D., & Hallman, W. (February 3, 2009). Food safety risk perceptions as a tool for market segmentation: The U.S. poultry meat market. Selected paper presented at the 41st annual meeting of the Southern Agricultural Economics Association, Atlanta, Georgia.