Assessing Americans' Awareness and Perceptions of the 2003 Mad Cow Case

Research Team: William Hallman, Brian Schilling, and Calum Turvey

Project Duration: 12/2003 to 6/2004

This project assessed public awareness, knowledge, and reaction to the discovery of the first documented U.S. case of bovine spongiform encephalopathy ("mad cow disease") in a Washington dairy cow in December 2003. Findings are based on a survey conducted in January 2004 with a national probability sample of 1,001 adults in the continental United States.

Contact: William Hallman

Presentations

1. Sanity Prevailing in the Mad Cow Case: Findings from a National Public Opinion Poll

Food Policy Institute Research Reports

1. Public Perceptions and Responses to Mad Cow Disease: A National Survey of Americans

Research Abstracts (Journal)

1. Sanity Prevailing in Mad Cow Case

Miscellaneous

1. Mad Cow Has Confidence Stirred, But Not Shaken. Any Drop in Beef Consumption Likely to be Short Lived