Public Perception of the Threat of Avian Influenza in the Food Supply

Research Team: William Hallman, et all

Project Duration: 9/2005 to 8/2009

The project focuses on what American consumers would likely do if highly pathogenic H5N1 avian influenza were found in poultry in the United States. It’s activities are designed to provide information about public knowledge, attitudes, intentions and behaviors related to the threat of highly pathogenic avian influenza.

Funding Agency: USDA - National Integrated Food Safety Initiative

Contact: William Hallman

Presentations

1. American's Knowledge, Perceptions of Risk and Probable Responses to the Threat of Avian Influenza in U.S. Food Supply
2. Americans' Perceptions of the Threat of Avian Influenza in the U.S. Food Supply
3. Risk Communication and the Threat of Avian Influenza in the U.S. Food Supply
4. The Risk Communication Challenges of Avian Influenza / Pandemic Flu: Global, National, and Theoretical Perspectives

Food Policy Institute Research Reports

1. Avian Influenza in Poultry: Americans' Knowledge, Perceptions, and Responses

Papers Presented at Professional Conferences and Meetings

1. Avian Influenza (H5N1): International Standards and Implications on the Extent of the Global Outbreak
2. Public Perceptions of the Threat of Avian Influenza in the U.S. Food Supply