Consumer Perception and Understanding of Food Biotechnology in the United States

Research Team: William Hallman, et al

Project Duration: 9/2001 to 9/2006

The goal of this project is to develop a multi-disciplinary understanding of the bases for public awareness, perceptions, and acceptance of, food biotechnology in the U.S. A series of national surveys was performed to assess and monitor American consumer knowledge, awareness and perceptions of food biotechnology. The knowledge generated through this program will aid companies and the agricultural community in their understanding of factors driving consumer attitudes toward food biotechnology; inform policy makers of the concerns and needs of consumers; and, help in the design and delivery of appropriate educational and outreach materials.

Funding Agency: USDA - Initiative for Future Agriculture and Food Systems (IFAFS)

Contact: William Hallman

Presentations

1. A Comparative Study Between Germany and the United States Focusing on Perceptions of Genetically Modified Food
2. American Consumer's Views of GM Foods
3. American Perceptions of Genetically Modified Foods
4. American Perceptions of Genetically Modified Foods and the Need for Labeling
5. American Perceptions of Genetically Modified Foods in 2004
6. American, Chinese, and South Korean Perceptions of GM Foods
7. An Application Choice Modeling to Measure U.S. Consumer Preferences For Genetically Modified Foods
8. Applied Risk Communication
9. Biosafety Policy Options and Public Attitude Toward LMO's in the U.S.A..
10. Biotechnology-derived Perennial Turf and Forage Grasses: Criteria for Evaluation
11. Choosing Appropriate Methods for Understanding Public Perceptions of Biotechnology
12. Communication Microbial Dose-Response Modeling to the Public
13. Communication of Biotech R&D Information
14. Conducting Research on Public Perceptions of Biotechnology
15. Consumer Acceptance of Biotechnology
16. Consumer Acceptance of Biotechnology Food: Information Quality and Decision Making
17. Consumer Acceptance of Food Biotechnology in the United States
18. Consumer Acceptance of Food Biotechnology in the United States.
19. Consumer Acceptance of Food Biotechnology: Willingness to Buy Genetically Modified Food Products
20. Consumer Acceptance of Genetically Modified Food: The Korean Attitude Toward Biotechnology
21. Consumer Acceptance of Genetically Modified Foods In Korea: Factor and Cluster Analysis
22. Consumer Acceptance of Genetically Modified Foods: Role of Product Benefits and Perceived Risks
23. Consumer Acceptance of GM Food in the US and China: Implications for Trade Markets of Agricultural Biotechnology Commodities
24. Consumer Acceptance of GM Foods
25. Consumer Apprehension to Biotech-Generated Plants
26. Consumer Attitudes about Biotechnology
27. Consumer Opinion about Animal Biotechnology
28. Consumer Perceptions of Food Biotechnology: Evidence from a Survey of U.S. Consumers
29. Consumer Perceptions of Genetically Modified Food
30. Consumer Perceptions of Genetically Modified Food: The Uncrystalized Nature of Public Opinion
31. Consumer Perceptions of GM Foods
32. Differences in Perception of Agricultural Biotechnology: A Comparison Study Between Germany and the United States
33. Do Benefits from Foods Influence Perceptions Toward Organic and GMO Foods?
34. Expertise, Trust, and Communication about Food Biotechnology
35. Gap Analysis: Visual Research Method for Hunger Prevention Policy
36. Global Differences in Risk Perception and Communication about Genetically Modified Foods
37. GM Foods: What Is It, Why Is It?
38. Growing Fears: Understanding Public Concerns about Agri-biotechnology
39. International Perspectives on GM Food: Lessons for Emerging Technologies
40. Mental Models of Genetically Modified Foods: Consumer Perceptions in the United States
41. National Television News About GM Food: Evening Network Coverage 1980-2003
42. National Television News About GM Food: Evening Network Coverage 1980-2003
43. National Television News Coverage of Genetically Modified Food 1981-2003: First Findings
44. Nutritional Benefits and Consumer Willingness to Buy Genetically Modified Foods
45. Outlook on Consumer Acceptance of Bioengineered Foods
46. Perceptions of Agricultural Biotechnology
47. Perceptions of Risk and Behavior in Risk Situations
48. Prime time food, or what can you learn about food safety on the evening news?
49. Public Approval of Plant and Animal Biotechnology In Korea: An Ordered Probit Analysis
50. Public Concerns about Genetically Modified Foods
51. Public perception of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance of Genetically Modified Food
52. Public Perception of GM Food in North America - Has Anything Changed?
53. Public Perception of GM Food in the US - National Survey Results
54. Public Perceptions of Agricultural Biotechnology
55. Public Perceptions of Agricultural Biotechnology in the U.S.: Preliminary Results From A National Survey
56. Public Perceptions of Agricultural Biotechnology in the United States in 2001
57. Public Perceptions of Agricultural Biotechnology: International Perspectives
58. Public Perceptions of Agricultural Biotechnology: The Role of Knowledge, Uncertainty and Education
59. Public Perceptions of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance of Genetically Modified Food
60. Public Perceptions of Genetically Modified Food
61. Public Perceptions of Genetically Modified Food
62. Public Perceptions of Genetically Modified Foods
63. Public Perceptions of Genetically Modified Foods
64. Public Perceptions of Genetically Modified Foods: A National Study of American Knowledge and Opinion
65. Public Perceptions of Genetically-Modified Foods: Americans Know Not What They Eat
66. Public Perceptions of GM Foods in the United States
67. Public Perceptions of GMO's: America, China, and South Korean Perceptions of GM Foods
68. Public perceptions toward organics and GMOs: Role of Public and Private Benefits
69. Public Risk Perception and Environmental Impact of GM Crops: Implications for the Development of an Effective Risk Communication Strategy
70. Risk Communication
71. Role of Product Benefits and Perceived Risks in Consumer Acceptance of Genetically Modified Foods
72. South Korea and the United States: A Cross-cultural Comparison of Knowledge, Awareness and Attitude
73. South Korea and the United States: A Cross-cultural Comparison of Knowledge, Awareness and Attitude
74. South Korea Public Preferences for Genetically Modified Foods: a Random Parameter Model
75. Targets of Trust: Assessing Trust in the Evaluators, Watchdogs and Merchants of Genetically Modified Food in the United States
76. The butterfly effect: When little things mean a lot
77. The case of the Monarch butterfly: Examining the shift of languare from science article to public press.
78. The GM Labeling Debate: Caveat Emptor, Caveat Venditor; Cui Bono?
79. The Impact of Public Policy on the Global Trade of Genetically Modified Food
80. The Impacts of GM Food in the United States
81. The Language of GM Food: Shifts In Disclosure From Scientist To The Press
82. The More I Know, the More I'm Not Sure: The Case of Consumer Perceptions of Genetically Modified Food
83. The Public's Perceptions of Genetically Modified Foods
84. The U.S. Nutraceuticals Industry: An Overview
85. To Accept or Not to Accept, That is the Question
86. U.S. Consumer's Perceptions of Agricultural Biotechnology: Results of a New National Survey
87. U.S. Consumer's Perceptions of Genetically Modified Foods
88. U.S. Consumer's Reactions to GM Food Labeling
89. U.S. Consumers' Willingness to Pay for Labeling Information on Genetically modified Foods: An Application of Choice Modeling
90. U.S. Public Awareness, Knowledge and Interest Towards Biotechnology A Principal Component Factor Analysis
91. What the Public Knows (and Doesn't Know) about GM Foods: Results from FPI National Surveys

Food Policy Institute Research Reports

1. Americans and GM Food: Knowledge, Opinion & Interest in 2004
2. Public Perceptions of Genetically Modified Foods: A National Study of American Knowledge and Opinion
3. Public Perceptions of Genetically Modified Food: Americans Know Not What They Eat
4. Consumer Concerns About Biotechnology: International Perspectives

Peer-Reviewed Journal Articles

1. Television and science: How the media shape the public’s understanding of crucial new developments.
2. Culture and Technological Innovation: Impact of Institutional Trust Appreciation of Nature on Attitudes Towards Food Biotechnology in the U.S. and Germany
3. We begin tonight with fruits and vegetables: Genetically modified (GM) food on the evening news 1980-2003
4. Acceptance of Genetically Modified Food: Comparing Consumer Perspectives in the US and South Korea
5. Consumer Acceptance of Genetically Modified Foods in Korea: Factor and Cluster Analysis
6. U.S. Public Awareness, Knowledge, and Interest Towards Biotechnology: A Principal Component Factor Analysis
7. Would U.S. Consumers Value Genetically Modified Food Labels?
8. American Opinions of GM food: Awareness, Knowledge and, Implications for Education
9. An Empirical Investigation of the Role of Knowledge in Public Opinion About GM Food
10. Consumer Responses to GM foods: Why are Americans so Different?
11. Consumer Willingness to Pay for GM Food Benefits: Pay-off or Empty Promises? Implications for the Food Industry
12. Consumers Desire for GM Labels: Is the Devil in the Details?
13. I Will Not Eat It with a Fox, I Will not Eat It in a Box: What Determines Acceptance of GM Food for American Consumers?
14. South Korea Public Preference for Genetically Modified Foods: a Random Parameter Model
15. Who Does the Public Trust? The Case of Genetically Modified Food in the United States
16. Consumer acceptance of genetically modified foods: Role of product benefits and perceived risks
17. Consumer Acceptance of Nutritionally Enhanced Genetically Modified Food: Relevance of Gene-Transfer Technology
18. Expertise, Trust and Communication About Food Biotechnology
19. Product Attributes, Consumer Benefits and Public Approval of Genetically Modified Foods
20. Public Approval of Plant and Animal Biotechnology In Korea: An Ordered Probit Analysis
21. Role of Product Benefits and Potential Risks in Consumer Acceptance of Genetically Modified Foods
22. The Flow of Scientific Knowledge from Lab to the Lay Public: the Case of GM Food
23. Consumer Acceptance of Genetically Modified Foods: Role of Product Benefits and Perceived Risks
24. Consumer Perceptions of Food Biotechnology: Evidence from a Survey of U.S. Consumers
25. Nutritional Benefits and Consumer Willingness to Buy Genetically Modified Foods
26. Product Attributes and Consumer Acceptance of Nutritionally Enhanced Genetically Modified Foods
27. Public Perception of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance of Genetically Modifed Food
28. Public Perceptions of Biotechnology and Acceptance of Genetically Modified Foods
29. Role of Product Benefits and Perceived Risks in Consumer Acceptance of Genetically Modified Foods
30. Consumer Acceptance of Food Biotechnology: Willingness to Buy Genetically Modified Food Products
31. Public Perceptions of Biotechnology and Acceptance of Genetically Modified Food

Non-Peer-Reviewed Journal Articles

1. Expertise, Trust, and Communication About Food Biotechnology
2. Public Perception of Biotechnology in the United States in 2001
3. Public Perceptions of Agricultural Biotechnology in the United States in 2001

Research Abstracts (Journal)

1. Public Approval of Plant and Animal Biotechnology in Korea: An Ordered Probit Analysis
2. U.S. Public Awareness and Knowledge of and Interest in Biotechnology: A Principle Component Factor Analysis
3. Consumer Acceptance of Food Biotechnology: Willingness to Buy Genetically Modified Food Products
4. The Role of Product Benefits and Perceived Risks in Consumer Acceptance of Genetically Modified Foods
5. Consumer Knowledge of Food Biotechnology: A Descriptive Study of U.S. Residents
6. Consumer Perception of Biotechnology: Uncovering Factors Driving Consumer Acceptance of Genetically Modified Food

Books

1. Biotechnology-derived, Perennial Turf and Forage Grasses: Criteria for Evaluation

Book Chapters

1. Emerging Technologies: From Hindsight to Foresight
2. Predicting Approval and Discussion of Genetically Modified Foods in Canada and the United States
3. Understanding Public Attitudes Toward Transgenic Crops

Papers Presented at Professional Conferences and Meetings

1. Biosafety Policy Options and Public Attitudes Toward LMO's in U.S.A.
2. Consumer Perceptions of Food Biotechnology Evidence from a Survey of U.S. Consumers
3. Measuring Consumer Preferences for Genetically Modified Foods: An Application Choice Modeling Presentation made at year 3, Investigators Meeting Evaluating Consumer Acceptance of Food Biotechnology in the U.S.
4. Consumer Acceptance of Food Biotechnology: Willingness to Buy Genetically Modified Food Products
5. Consumer Knowledge of Food Biotechnology: A Descriptive Study of U.S. Residents
6. Nutritional Benefits and Consumer Willingness to Buy Genetically Modified Foods
7. Outlook on Consumer Acceptance of Bioengineered Foods
8. Public Perceptions of Agricultural Biotechnology
9. Public Perceptions of Food Biotechnology: Uncovering Factors Driving Consumer Acceptance of Genetically Modified Food
10. U.S. Consumer Perceptions of Agricultural Biotechnology: Results of a New National Survey
11. Uncovering Factors Influencing Public Perception of Food Biotechnology
12. Consumer Attitudes About Biotechnology

Other Research Reports

1. Biotechnology and the American Consumer: Public Awareness, Nutritional Benefits and Consumer Acceptance of Genetically Modified Foods
2. Consumer Acceptance of Food Biotechnology: Willingness to Buy Genetically Modified Food Products
3. Genetically Modified Foods, Functional Foods and Consumer Dilemma
4. Uncovering Factors Influencing Public Perceptions of Food Biotechnology

Websites

1. www.biotech.foodpolicyinstitute.org

Miscellaneous

1. Communicating About Biotechnology
2. The Public's Perception of Genetically Modified Foods